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Expatica countries
editor's choice

Crime and the legal system in the UK

Tips for understanding the Brits

Banking in the UK

Culture and social etiquette in United Kingdom

Museums in London

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About Expatica
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Audience and usage

Overview

In 2010, Expatica delivered to an annual audience of over 4 million unique visitors from the most

desirable demographic group in Europe - expatriates. This group is among the most mobile, affluent and educated in the world. Expatica targets expatriates with unprecedented accuracy, reach and frequency, allowing companies to communicate effectively with potential customers.

Approximately 22% of Expatica visitors consult the site before moving abroad. This is a unique opportunity for you to promote your product or service when internationals need you most.



Attributes
Expatica reaches true internationals – those resident for long-term, yet temporary stays. Forty percent of readers have been in-country more than five years; 22% each year are newcomers.

Most readers come from English-speaking countries, with a significant and increasing number being mobile Europeans. Demonstrating their spending power and mobility, they take an average of 10.3 international trips per year; disposable income for housing, travel and clothing is almost €4,000 per month.

Readers are typically double-income, no-kids and are high users of international banking, private insurance, luxury goods and travel, professional, relocation and real estate services and education.

Purchase intention
Internationals need your products to begin and enhance their lives abroad. Fifty percent of Expatica’s readers use at least one advertised product. High value international and local products and services are used heavily by internationals, often repetitively as they move between countries.

A leading demographic
Expatica’s audience is comprised of decision-makers and opinion-leaders in key economic sectors. Readers or their partners work in senior positions for government, industry, professional services and media.

Expatica’s readership is worldly, educated and savvy; they are keen to identify and use winning products and services for themselves and their companies, and to spread them as they move between assignments. Internationals are the ultimate brand ambassadors, and Expatica delivers them – every day.

In 2010, Expatica delivered to an annual audience of over 4 million unique visitors from the most

desirable demographic group in Europe - expatriates. This group is among the most mobile, affluent and educated in the world. Expatica targets expatriates with unprecedented accuracy, reach and frequency, allowing companies to communicate effectively with potential customers.

Approximately 22% of Expatica visitors consult the site before moving abroad. This is a unique opportunity for you to promote your product or service when internationals need you most.



Attributes
Expatica reaches true internationals – those resident for long-term, yet temporary stays. Forty percent of readers have been in-country more than five years; 22% each year are newcomers.

Most readers come from English-speaking countries, with a significant and increasing number being mobile Europeans. Demonstrating their spending power and mobility, they take an average of 10.3 international trips per year; disposable income for housing, travel and clothing is almost €4,000 per month.

Readers are typically double-income, no-kids and are high users of international banking, private insurance, luxury goods and travel, professional, relocation and real estate services and education.

Purchase intention
Internationals need your products to begin and enhance their lives abroad. Fifty percent of Expatica’s readers use at least one advertised product. High value international and local products and services are used heavily by internationals, often repetitively as they move between countries.

A leading demographic
Expatica’s audience is comprised of decision-makers and opinion-leaders in key economic sectors. Readers or their partners work in senior positions for government, industry, professional services and media.

Expatica’s readership is worldly, educated and savvy; they are keen to identify and use winning products and services for themselves and their companies, and to spread them as they move between assignments. Internationals are the ultimate brand ambassadors, and Expatica delivers them – every day.



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Inside Expatica
Visas for coming to the UK

Visas for coming to the UK

Visa paperwork Whether you're relocating to the UK or just visiting, it's important that you find out in advance whether you need a visa.

An online guide for expats finding & purchasing a UK Property

An online guide for expats finding & purchasing a UK Property

Expat mortgages and everything to do with buying a UK property might sound complicated, but there’s plenty of help out there for you.

UK healthcare: Finding the right NHS service

UK healthcare: Finding the right NHS service

You can access the UK's National Health Service (NHS) in a range of ways. Here is an overview of the main services available to help you get the treatment you need.

Banking in the UK

Banking in the UK

Just moved to the UK? You'll need a bank account to effectively manage your money while you're here. Cliff Govender explains the UK banking system, including facilities that may come in handy down the line.